PRODUCING & MARKETING SERVICES
We don't just support your show. We become your producing partner.
Exchange Theatre is a company led by David Furlong with twenty years of multilingual, migrant-centred practice. We offer independent artists something rare: a full producing infrastructure — rehearsal studio, marketing engine, industry network — at every budget level.
Whether you're building your first project, scaling up with new investment, or simply need a partner who understands the realities of independent theatre, we offer flexible packages that meet you where you are.
20 years of practice • 8,000+ newsletter contacts • French / English • 3 flexible tiers
Who We Work With
You don't need to be funded, established, or fully formed to work with us. You just need a project and a vision.
We regularly work with:
Independent artists developing new work
Companies preparing for festivals, runs, or touring
Artists applying for ACE or other funding who need a credible producing partner on their application
International or multilingual artists seeking UK visibility and industry connections
Companies needing a London base for rehearsals, promotion, or both
If you're not sure which tier is right for you, get in touch. We'll help you figure it out.
What Working With Us Actually Looks Like
Every project gets a bespoke week-by-week production and marketing plan — built around your timeline, your venue, and your budget — so nothing falls through the cracks and you always know what happens next.
What We offer
A complete ecosystem, not a list of services. We combine skills that most independent companies have to assemble from scratch — or do without.
Producing & Production Management Planning, scheduling, casting logistics, designer recruitment, props sourcing, get-in and get-out.
Marketing & Communications Strategy, brand identity, copywriting, promotional campaigns, early birds, industry invitations.
Social Media Management Full management of Instagram, Facebook, and X — including content creation and targeted campaigns.
Newsletter Reach Access to our database of 8,000+ contacts — industry professionals, venues, audiences, and artists.
Press & Industry Outreach Press release drafting, press list outreach, and liaison with external PR agencies when needed.
Visibility Exchanges Cross-promotion with our network of companies, venues, and festivals. PS swaps and shared campaigns.
Rehearsal Studio The Trap — our central London rehearsal space — available as part of or alongside our packages.
Bilingual Cultural Strategy French/English reach, migrant-led networks, and cross-cultural audience development.
Why work with us
We're not an agency. We're artists who built an infrastructure — and now we're opening it up.
A 20-year track record We've directed, translated, produced, and toured multilingual work across the UK and internationally. We know what it takes.
Flexible and transparent pricing We scale to your project's size, timeline, and resources without quality compromises. All costs discussed upfront.
Migrant-led, bilingual, community-rooted If your work lives between languages or at the margins of the mainstream, we speak your language, literally.
A built-in audience Our newsletter reaches over 8,000 contacts with an average of 2,000 opens per publication. That's real visibility from day one.
An industry network you can use Venues, programmers, and press contacts. Twenty years of relationships, available to your project.
A physical space in central London The Trap gives your production a home base to create your vision, available separately or as part of your package.
How Our Process Works
Every project follows a clear, structured workflow:
1. Pre‑Production (4–8 weeks)
Marketing plan
Brand identity
Press release drafting
Social media strategy
Industry invitations
Casting logistics (if applicable)
2. Production Build‑Up (2–4 weeks)
Promotional campaigns
Newsletter pushes
Cross‑company visibility exchanges
Rehearsal photography/video
Community outreach
3. Performance Period
Final promotional push
Press liaison
Industry attendance
Audience engagement
4. Post‑Show
Debrief
Analytics
Audience data
Recommendations for next steps
Our Packages
Every package is priced as a range. The final figure depends on your project's scale, timeline, and the level of support required. We'll always be transparent about where you sit in that range — and why.
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For early-stage projects and artists with limited budgets
From £800 to £1,200
Includes:
2–3 weeks in The Trap rehearsal studio
One newsletter announcement to 8,000+ contacts
Light social media support
Industry invitations
Cross-promotion with partner companies
"In association with Exchange Theatre" credit
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For artists applying for funding or with modest budgets
From £1,500 to £2,500
Includes:
Marketing plan and brand identity consultation
Copywriting for all materials
Full social media management (Instagram, Facebook, X)
Promotional campaigns and targeted pushes
Newsletter campaigns to 8,000+ contacts
Press release drafting
Industry, charity and community invitations
Cross-promotion and visibility exchanges with companies and venues
Optional micro-website for the production
Studio discount if rehearsal space is booked alongside
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For funded companies seeking comprehensive producing support
From £2,500 to £5,000
Includes:
Full production planning and roadmapping
Weekly production meetings
Casting logistics (ads, scheduling, communication, room management)
Designer and collaborator recruitment
Props sourcing and purchasing
Transport, get-in and get-out coordination
All Tier 2 marketing and communications services
Press liaison (external PR add-on available)
Audience development and community outreach
Rehearsal photography and video coordination
Discounted access to The Trap
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These can be added to any tier, at cost. Nothing is hidden, nothing is forced.
Graphic design and print (posters, flyers, programmes)
Flyer distribution
Social media advertising budget management
Production photographer
Filmmaker and video editor
Micro-website for your production
External PR (Mobius, Chloe Nelkin, and others)
Press launch event
Post-show Q&A or press drinks
Partnership brokering (brands, institutions, cultural organisations)
What People Say
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"We worked with David and Exchange Theatre on our production of Closed Lands for the VAULT festival. They coproduced the show and offered incredible support and knowledge contributing to its success. A great company doing amazing work."
— Lara Parmiani, Legal Aliens Theatre
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"As a producer, writer and actor, myself and my company (DRH Arts Ltd) have been lucky to forge an excellent working relationship with David Furlong and Exchange Theatre. We contracted David to direct our 2024 production of the provocative play, Draining the Swamp.”
— D. R. Hill, DRH Arts
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“Subsequently we collaborated with David and Exchange Theatre to develop my new play Who is Claude Cahun? which ran successfully at Southwark Playhouse for four weeks in 2025. David was once again a committed and skilled director for the production and Exchange Theatre provided huge supportive creative and marketing work."
— D. R. Hill, DRH Arts
How we work
We adapt to your resources while protecting the quality and integrity of your work.
Our producing model is rooted in care, cultural exchange, and twenty years of building work across languages and communities. We work bilingually — French and English — with a commitment to supporting migrant artists and projects that challenge dominant narratives.
We understand under-resourced theatre from the inside. We won't ask you to pay for what you don't need — and we won't give you less than your project deserves.
How to get started
Three steps.
1. Tell us about your project
2. We propose a package and a quote
3. We begin planning together
All costs discussed upfront. No surprises, no hidden fees.
Tell us about your project.
Whatever your budget, your timeline, or where your project is right now — start a conversation. We'll find the right fit together.
Exchange Theatre — Bilingual. Migrant-led. Community-rooted. London.